“I feel like, for a long time, we were like we want to have this many downloads, blah-blah-blah, and we pulled the number literally out our butts. And now we're just much more focused on the people that actually really love our show. How can we serve them in a deeper way? How can we connect with them in a deeper way? And then your mission becomes more clear.” 

— Krista Williams

 

This week, we have the second part of a special two-part podcast. We welcome Krista Williams, the co-founder and co-host of Almost 30, a top 50 podcast, global brand, and community. If you missed part one with Krista’s co-host, Lindsey Simcik, definitely check that out, too. We’ve included a link to that episode in the show notes!

 

After building a career in digital marketing, sales, and strategy at Fortune 100 companies, Krista scaled Almost 30 from the ground up to where it is today. Since its founding in 2016, her podcast has been listened to and downloaded more than 30 million times while earning recognition from outlets such as iHeartRadio, Entrepreneur, GirlBoss, Buzzfeed, and more.

 

Aside from Almost 30, Krista is the creator of It’s Krista, her personal blog where she offers her honest takes on health, wellness, spirituality, and style. She’s also become a leading speaker at a variety of events, including POPSUGAR Play/Ground, Create & Cultivate, and Podcast Movement.

 

In this episode of The Videocraft Show Presented by Video Husky, Jon continues with Krista where his conversation with Lindsey left off. Jon talks with Krista about a host of topics including:

• The importance of learning to create for the sake of creation rather than external validation.
• The value of building an events-based arm to your creator business.
• How Almost 30 thinks about hiring and scaling a team for their creator business. 
• The positive side and negative side of social media.
• Canceling cancel culture.

 

And much more...

 

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Intrigued? Visit https://www.videohusky.com/pricing/.

 

Relevant Links

• Almost 30 
• Almost 30 Instagram
• Krista Williams Instagram
• Krista Williams website
• Almost 30 YouTube
• Tayo Aina on YouTube
• Strength to Love by Dr. Martin Luther King Jr.
• 1,000 True Fans by Kevin Kelly
• Lindsey Simcik on The Videocraft Show
• Greenlights by Matthew McConaughey

 

Chapters

• (00:00 ) Intro
• (02:48 ) Start of conversation with Krista
• (03:54 ) How Almost 30 attracts listeners of all kinds
• (07:10 ) The importance of listening
• (09:46 ) How Krista learned to stop comparing herself to others
• (13:08 ) Success does not come from validation from others
• (17:08 ) When happiness feels unattainable
• (19:20 ) Focusing on things you can control
• (22:32 ) Being ahead of your time
• (26:15 ) The positive and negatives sides of social media
• (31:35 ) Social media is a highlight reel
• (33:51 ) Processing things on your own first before sharing them on social media
• (35:04 ) Canceling cancel culture
• (37:10 ) The dark and light sides of humanity
• (40:12 ) How traveling taught Krista to be resourceful
• (42:56 ) The Almost 30 Tour
• (46:07 ) Thinking of income-generating opportunities
• (47:45 ) 1000 True Fans by Kevin Kelly
• (51:40 ) Remembering to pause and to live life
• (53:21 ) Building a membership community for Almost 30
• (58:17 ) Scaling the Almost 30 team

 

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

 

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez